Beginner’s Guide to SEO(Search Engine Optimization).
I know firsthand how intimidating SEO can be for photographers, so I’ve compressed my countless hours of grueling web research into the main bite-sized points: Welcome to the Beginner’s Guide to SEO for Photographers (8 Key Terms, Tips, & Tricks)!! What is SEO? Let’s start with the definition. “Search engine optimization” basically means how you structure your website in a way that gets you more organic traffic (without paid ads). Google has these little techy “spiders” that “crawl” through the world wide Internet “web” to grab information and present the most relevant content to users. Your goal is to correctly use enough industry-specific “keywords” so that the Google crawlers understand what your website is about and boost you to the first page of the search engine results… which ultimately means more customers find you and more money in your baaank! Where to Start? If you have a WordPress website, download the “Yoast SEO” plugin — it’s free and takes you step by step throu...